Client: MCA Records
Agency: COG1

Winner

• Clio Shortlist, Direct Response

• Clio Shortlist, Fresh Approach

Summary:
An email and microsite to support the release of a new CD from MCA Records & Ministry of Sound. COG1 not only developed the award winning design but we crafted the promotion and marketing strategy and managed the technical requirements.

Looks awesome, worked great. 13% of the people who received the email spent an average of 7 seven minutes interacting with the email and entering the sweepstakes.