Client: Transworld Entertainment
Agency: COG1

Winner

• Gold Addy

• Adweek & Brandweek MIXX Award, Viral Marketing

• National Association of Music Retailers, Best Website

Summary:
COG1 created a truly viral campaign for TransWorld Entertainment, the largest music and movie retailer in the US with nearly 900 stores.

With no other marketing except one email sent to the COG1 database of Gen X & Y trendsetters, 21% or approximately half a million people visited the website. Users spent an average of 5 minutes 24 seconds interacting with the advertisement, sending over 27,000 holiday ecards to their friends. (that means over 5% of all people that came to the site created and send an ecard.) Also, 7% of all site visitors clicked through to the clients’ websites.