Client: IFC
Agency: COG1
Winner
The One Show, Merit
Cannes Cyber Lion, Finalist
National Gold Addy
Summary:
Finally, a game that rewards you for wasting time and killing kittens. What could be more enticing to an 18-25 year old male? Samurai Kittens was a viral micro-site/game created to increase awareness for the anime mini-series Samurai 7 on IFC.
3 Million people have played the game 65.339 or a full 2% of all people playing the game submitted their high score. The average length of game play was 19 minutes! The top scorer logged over 19 hours of game play. The top 1000 registered scores all logged over 1 hour of game play.